Harley-Davidson sponsoring Rock's upcoming tour
Kid Rock performs during halftime of an NFL football game between the Detroit Lions and the Houston Texans at Ford Field in Detroit on Thursday, Nov. 22, 2012. (AP Photo/Paul Sancya)
Published Tuesday, January 29, 2013 3:59PM EST
Last Updated Tuesday, January 29, 2013 4:00PM EST
MADISON, Wis. -- Kid Rock says his new partnership with Harley-Davidson is a dream deal, and as the owner of multiple Harley bikes, he didn't feel like he was compromising his integrity or risking a backlash from fans.
The Milwaukee-based motorcycle maker is sponsoring Kid Rock's upcoming tour, named for his most recent release, "Rebel Soul."
The partnership announced Monday also includes an exclusive line of limited-edition, cobranded "Rebel Soul" merchandise featuring a line from the song: "I can't hear you over the rumble of my freedom."
Kid Rock said Tuesday the deal "just makes sense" because Harley is "something I've used that I've loved for a long time before this deal came about."
The tour begins Friday in Kansas City and will end Aug. 31 at Harley's 110th anniversary celebration in Milwaukee.