New Pam Anderson PETA ad: sexy or sexist?
Published Thursday, July 15, 2010 3:50PM EDT
MONTREAL - Is it sexy or sexist?
That's the question in Montreal where Pamela Anderson has been denied a permit to launch a spicy new ad campaign promoting vegetarianism.
The campaign, sponsored by the animal rights group PETA, shows the curvaceous former Baywatch star in a bikini with her body marked up like a butcher's diagram.
Her body is stencilled with labels like "breast," "round," and "rump."
The caption reads: "All animals have the same parts. Have a heart -- Go vegetarian."
Anderson, who's in Montreal to perform at the Just for Laughs festival, had hoped to launch the campaign today in front of city hall.
But a city official has told PETA that Montreal can't endorse an advertisement it considers "sexist" -- so no permit.
PETA's Dave Mathews says the city is confusing "sexy with sexist," while Anderson calls the move surprisingly puritanical for a city whose strip clubs are known globally.
PETA says it's now considering whether to reschedule its big public unveil.