Bell Media’s “Project Latte” has taken another step forward, signing more partners in its latest video streaming initiative.
Telus, Bell Aliant and Bell Canada have signed distribution deals that will give their subscribers access to a vast library of television’s most popular shows.
Bell Media announced the code-named initiative last week, saying their objective is to create a premium on-demand video service that would be available on every platform and through every TV provider in the country.
The options include thousands of hours of TV’s most recognizeable brands, including HBO’s complete catalogue.
Today’s announcement will help ensure the service is available coast to coast through Telus Optik TV, Bell Fibe TV and Bell Aliant FibreOP TV, as well as all digital platforms, the company said in a news release Wednesday.
“With the first of Canada’s major television providers signed on, representing approximately 3.5 million customers across the country, we are well on our way to delivering on our objective of serving every TV subscriber in Canada with Project Latte,” said Kevin Crull, president of Bell Media. “We look forward to announcing even more partners as we move closer to the launch of what is to become Canada’s premium streaming service.”
David Fuller, president of Telus Consumer and Small Business Solutions, said he was excited about the new venture.
“The service complements our existing TV and movie offerings by adding thousands of hours of premium on-demand content across multiple screens,” said. “We are very excited to be one of the first distributors of this strong new service. It will further expand the choices available to TELUS customers and allow them to relive some of their favourite TV shows, and also to discover and devour great new content.”
Pricing for the service has not been announced but Bell Media says details will be released once the service launches in the near future.
- CP24 is a division of Bell Media.
