Beckham statue heads to Toronto for H&M promo
Tourists take photos with a statue created and modelled after English soccer star David Beckham wearing underwear in the Hollywood section of Los Angeles on Friday, Aug. 17, 2012. (AP Photo/Damian Dovarganes)
The Canadian Press
Published Tuesday, September 18, 2012 5:19AM EDT
TORONTO -- David Beckham is heading to a trio of Canadian cities -- in statue form.
The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of "statue stunt" with H&M.
The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new ad campaign with the statues, which stand about 6.7-metres tall.
The towering Beckhams will be on display at the Pacific Centre in Vancouver, the Eaton Centre in Toronto and inside the Montreal H&M at Peel and Sainte-Catherine Streets beginning Tuesday until Sept. 23.
New York and Los Angeles previously paid host to their own Beckham statues, which showcased the soccer star in his skivvies.
New products will be added to the collection later this fall.
Beckham told The Associated Press last month that he's pleased with consumer reaction to the line and its ad campaign.
"I'm very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition," he wrote in an email.