Mattel releases 3 different body types for iconic Barbie doll
This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. Mattel, the maker of the famous plastic doll, said it will start selling Barbie’s in three new body types: tall, curvy and petite. She’ll also come in seven skin tones, 22 eye colors and 24 hairstyles. (Mattel via AP)
Joseph Pisani, The Associated Press
Published Thursday, January 28, 2016 10:00AM EST
Last Updated Thursday, January 28, 2016 11:43AM EST
NEW YORK -- Barbie's got a brand new bod.
Mattel, the maker of the iconic plastic doll, said it will begin selling Barbie's in three new body types -- curvy, tall, and petite. She'll also be available in seven skin tones, 22 eye colours and 24 hairstyles.
The El Segundo, California, toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for women.
Sales of Barbie dolls have been sliding as girls turn their attention to tablets and other toys, falling 4 per cent from the previous year in the most recent quarter for Mattel.
Even before Thursday, however, Barbie has been changing. New skin tones and looks were added last year. And Barbie's foot was movable for the first time, allowing her to kick her heels off and wear flats.
Dolls with the new bodies are available for preorder at shop.mattel.com, and will ship in February. They will hit start to show up on U.S. store shelves in March and roll in the rest of the world after that, Mattel Inc. said.