LONDON - Coca-Cola will no longer use Wayne Rooney's image on cans and bottles following allegations over the England striker's private life.
Following newspaper allegations that he cheated on his then-pregnant wife with a prostitute, Coca-Cola says it "did not feel it was appropriate" to keep using his image to promote Coke Zero.
But the world's largest soft drink maker added that it will continue to use the Manchester United player for other forms of promotion.
Rooney has conceded that last month's allegations contributed to his poor start to the Premier League season with United.
