Disney Plus hits 10M subscribers in 1 day
The logo for The Walt Disney Company appears above a trading post on the floor of the New York Stock Exchange. The company's streaming service Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations. RICHARD DREW / ASSOCIATED PRESS
The Associated Press
Published Wednesday, November 13, 2019 1:31PM EST
NEW YORK - Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations.
Disney's mix of Marvel and Star Wars movies and shows, classic animated films and new series appears to be a hit out of the gate after its launch on Tuesday.
Disney has invested billions in its streaming service, which costs $7 a month or $70 a year after a 7-day free trial. Customers of some Verizon wireless and home-internet plans were offered a year free.
Disney didn't break down where the subscriptions came from or if they were free or paid monthly or yearly. Some analysts thought it would take Disney a year to reach 10 million subscribers.
Netflix has garnered 158 million subscribers since launching its streaming platform in 2007.