CP24 CHUM Christmas Wish




The CP24 CHUM Christmas Wish program has become one of the largest distributors of toys to children in need in the Greater Toronto Area. The program also provides financial assistance to hundreds of agencies, ensuring that hundreds of thousands of children across the GTA enjoy a holiday experience.  With the help of RBC Royal Bank as well as other generous donations from our loyal viewers and listeners, the CP24 CHUM Christmas Wish in conjunction with Toronto Social Services assisted hundreds of thousands of people in need through toy and financial support.

Please see our COVID-19 Update tab for more details on this year’s CP24 CHUM Christmas Wish.

To donate now, please click the button below:

Here at the CP24 CHUM Christmas Wish, the health and safety of our staff, donors, and the individuals we support is our top priority. As we begin launching the 55th Annual CP24 CHUM Christmas Wish, we’ve put in new health and safety measures to prevent the spread of COVID-19, while continuing to do everything we can to provide a safe and happy holiday season for those that we continue to support.
COVID-19 Safety Measures

No-contact donations

We will be accepting donations at our Wish Warehouse in Mississauga, located at 1366 Blundell Road. The Wish warehouse is open Monday - Saturday 9 - 5 p.m.

We encourage contacting us by email or phone (see contact tab) if you have any questions regarding a donation dropoff.  We will have a locked mail box located at the main entrance to the reception area of the warehouse for all cash, cheque and gift card donations. For donations over $20, please provide your full name, address and email (optional) along with your donation so that tax receipts can be mailed to you.

For gift cards, please ensure the value is indicated.
Other donations can be dropped off in collection boxes located near the loading dock of the site.
For larger donation drop-offs, please contact us to schedule an appointment with our warehouse coordinator. For in-person meetings, a mask is required. Donations will be dropped off at the loading dock.

For large donations requiring a pickup, please call us to schedule a donation pickup. Our Wish drivers will be wearing a mask and gloves and are required to sanitize their hands with an alcohol-based sanitizer following each pickup and dropoff.
We will continue to adjust and update these measures in accordance with applicable public health guidance and internal policies. As we move forward with our plan, we will continue to keep you updated through our website and Twitter, Facebook, and Instagram pages. We are here for any questions, concerns, and feedback.

Enhanced screening protocol
All staff entering the Wish Warehouse are required to complete a self-declaration document, wash their hands or use an alcohol based hand sanitizer before entering, and wear a mask for the full duration of their stay.
Enhanced cleaning measures
Staff members will perform regular cleaning and disinfection of the building including offices, kitchenette, washrooms, reception, and all commonly touched surface areas.
Revised warehouse setup
The warehouse will be organized to allow for physical distancing while working. Staff members are required to wear a mask and gloves while sorting, and a minimum distance of two metres will exist around each toy box. Staff members will be organized into teams working on a staggered schedule to ensure only one team is working on the site at one time, and are required to wash their hands thoroughly before and after handling any toys.
We continue to encourage cash donations through our Text to Donate option (TEXT WISH TO 30333) as well as through electronic transfer, gift cards, and toys and gifts with an outer packaging or cover. Wherever possible, please avoid donating cash, cheques and plush toys or toys made with porous materials like fabric.

About Us

The CP24 CHUM Christmas Wish was originally established in 1966 as CHUM’s Kid’s Crusade Foundation, for the purpose of assisting children in need and children’s charities. In 1973, the name was changed to the CHUM Charitable Foundation in order to broaden the scope of the foundation’s work, including the increase in requests for financial assistance from adults in need. In 2008, the program became known as the CP24 CHUM Christmas Wish.

The CP24 CHUM Christmas Wish has become one of the largest distributors of toys to those in need in the Greater Toronto Area, as well as providing financial assistance to hundreds of agencies. The Bell Media family will celebrate its 55th Annual CP24 CHUM Christmas Wish in this year's 2021 holiday season. With the outstanding support of CP24 and 104.5 CHUM FM, we reach both radio and television audiences for community assistance.

We welcome back RBC Royal Bank, which celebrates 53 years with our program! With the continued support of RBC and our other campaign partners and loyal donors, the CP24 CHUM Christmas Wish hopes to bring the magic of the holidays to those in need of assistance this holiday season.

Wish - About 1 Wish - About 2


Thank you for your interest in volunteering for the 55th Annual CP24 CHUM Christmas Wish. Unfortunately, due to the current health and safety concerns surrounding COVID-19, the CP24 CHUM Christmas Wish Foundation will not be able to host our loyal volunteers in 2021.

We hope to see you again soon.


Even the smallest contribution can make a difference! All financial donations of $20.00 or more are eligible for an income tax receipt. Our charitable registration number is 11885 9057 RR0001. Cheques should be made payable to the CP24 CHUM Christmas Wish, and must include the name and mailing address of the person who should receive the tax receipt. Tax receipts will be issued to individuals who are part of a group donation; however, we will certainly recognize the group effort with a thank you letter. For group donations, please provide us with a list of donors’ names, the donors’ home addresses and the amounts donated. Tax receipts will not be sent to an individual’s work address.

Online Donations

Financial donations can be made online to the CP24 CHUM Christmas Wish.

Donations - thank you poster

Where can donations be made?

Financial donations in the form of cash or cheques and toy donations in the form of new, unwrapped toys for newborns to kids 18 years of age will be accepted at the following locations:

  • CP24 CHUM Christmas Wish Warehouse – 1366 Blundell Road, Mississauga

  • Dymon Storage: Accepting toy donations beginning Monday, November 15th
    o   285 Taunton Road E, Oshawa
    o   1460 The Queensway, Etobicoke
    o   8901 Airport Road, Brampton

  • Online at thewish.ca

  • Text WISH to 30333 to donate your choice of $10, $20, or $25 (this charge will appear on your phone bill)

Gift Ideas

Children in the age groups below are sometimes difficult to shop for and often overlooked by donors. Please use these helpful tips to help give a kid a Christmas.

Please Note: Due to COVID-19, we are encouraging donations of toys that have an outer packaging/cover. Please avoid donating plush toys (i.e. teddy bears) or toys with porous material

Infants & Babies

  • Make sur​e the toy is age appropriate by the manufacturer’s age rating (0 – 6 months) and (3 months +) are in highest demand

  • Package should say ‘Infant Friendly’ or ‘Baby’s First’, ‘Infantino’, etc.

  • Developmental toys (Fisher Price, Baby Einstein, Playskool, Leap Frog Baby)

  • No small parts

Children Ages 10 to 18 Years Old

  • Gift cards in the $30-$40 value range would be best (Hudson's Bay, WalMart, Cineplex, Gap, Stitches, Chapters, Coles, Old Navy, Garage, Blue Notes, La Senza, etc.)
  • Electronic games, age-appropriate board
  • Sports equipment (soccer, basketball, football, hockey, skateboards, scooters, etc.)
  • Roller blades, ice skates, snow boards
  • Bicycle helmets
  • Cosmetics (age appropriate: 16 – 18 years old)
  • Personal care and grooming gift packs
  • Hair products and accessories (curling irons, blow dryers, shavers, beard groomers, etc.)
  • Diaries, journals
  • Creative and craft supplies
  • Purses, knapsacks/backpacks
CP24 CHUM Christmas Wish Sponsors

Contact Us

The Wish Warehouse:
1366 Blundell Road
Mississauga, ON  L4Y 1M6
Phone: 416-518-7926
299 Queen Street West
Toronto, ON M5V 2Z5
Phone: 416-456-7132
Email: thewish@bellmedia.ca

Wish - Contact