CP24 CHUM Christmas Wish


The CP24 CHUM Christmas Wish program has become one of the largest distributors of toys to children in need in the Greater Toronto Area. The program also provides financial assistance to hundreds of agencies, ensuring that hundreds of thousands of children across the GTA enjoy a holiday experience. With the help of The Royal Bank of Canada, Air Miles, as well as the generous donations from our loyal viewers and listeners, the CP24 CHUM Christmas Wish in conjunction with Toronto Social Services assisted hundreds of thousands of people in need through toy and financial support.

Please see our COVID-19 Update tab for more details on this year’s CP24 CHUM Christmas Wish.

To donate now, please click the button below:

Here at the CP24 CHUM Christmas Wish, the health and safety of our staff, donors, and the individuals we support is at the top of our minds. As we begin launching the 54th Annual CP24 CHUM Christmas Wish, we’re continuing to strategize new safety measures including social distancing at our Wish Warehouse, sanitization methods, and ways to donate to kids in need while eliminating the transfer of COVID-19. We are committed to doing everything we can to provide a safe, happy holiday season for those that we continue to support.
Last year, with the help of our partners, and loyal listeners and viewers, we were able to support children and teenagers across the GTA with toy and financial donations, making their Christmas and holiday season a special one. This year, children in need across the GTA will be relying on us now more than ever, and with your support, we will be able to provide a safe and happy holiday and Christmas.
As we move forward with our plan, we will continue to keep you updated through our website and Twitter, Facebook, and Instagram pages. We are here for any questions, concerns, and feedback.

About Us

The CP24 CHUM Christmas Wish was originally established in 1966 as CHUM’s Kid’s Crusade Foundation, for the purpose of assisting children in need and children’s charities. In 1973, the name was changed to the CHUM Charitable Foundation in order to broaden the scope of the foundation’s work, including the increase in requests for financial assistance from adults in need. In 2008, the program became known as the CP24 CHUM Christmas Wish.

The CP24 CHUM Christmas Wish has become one of the largest distributors of toys to those in need in the Greater Toronto Area, as well as providing financial assistance to hundreds of agencies. The Bell Media family will celebrate its 53rd Annual CP24 CHUM Christmas Wish in this year's 2019 holiday season. With the outstanding support of CP24 and 104.5 CHUM FM, we reach both radio and television audiences for community assistance.

We welcome back The Royal Bank of Canada (RBC), which celebrates 51 years with our program! With the continued support of RBC, Air Miles and our other campaign partners and loyal donors, the CP24 CHUM Christmas Wish hopes to bring the magic of the holidays to those in need of assistance this holiday season.

Wish - About 1 Wish - About 2


Thank you for your interest in volunteerig for the 54th Annual CP24 CHUM Christmas Wish!  Please check back here soon for more updates on our 2020 volunteer program.

If you are interested in supporting the campaign in another way, please consider making a financial donation or dropping off a new unwrapped gift at participating GTA RBC Branches or 299 Queen St. W that will help give a kid a Christmas.


Even the smallest contribution can make a difference! All financial donations of $20.00 or more are eligible for an income tax receipt. Our charitable registration number is 11885 9057 RR0001. Cheques should be made payable to the CP24 CHUM Christmas Wish, and must include the name and mailing address of the person who should receive the tax receipt. Tax receipts will be issued to individuals who are part of a group donation; however, we will certainly recognize the group effort with a thank you letter. For group donations, please provide us with a list of donors’ names, the donors’ home addresses and the amounts donated. Tax receipts will not be sent to an individual’s work address.

Online Donations

Financial donations can be made online to the CP24 CHUM Christmas Wish.

Donations - thank you poster

Where can donations be made?

Financial donations in the form of cash or cheques and toy donations in the form of new, unwrapped toys for newborns to kids 18 years of age will be accepted at the following locations:
  • CP24 CHUM Christmas Wish Headquarters - 299 Queen Street West, Toronto
  • Most RBC Royal Bank branches in the Greater Toronto Region.
  • CP24 CHUM Christmas Wish Warehouse – 1366 Blundell Road, Mississauga
  • Online at thewish.ca
  • Text WISH to 30333 to donate $10 (this charge will appear on your phone bill)

Gift Ideas

Children in the age groups below are sometimes difficult to shop for and often overlooked by donors. Please use these helpful tips to help give a kid a Christmas.

Infants & Babies

  • Make sure the toy is age appropriate by the manufacturer’s age rating (0 – 6 months) and (3 months+) are in highest demand:
  • No ‘button’ eyes or noses – features must be soft and sewn on securely
  • Package should say ‘Infant Friendly’ or ‘Baby’s First’, ‘Infantino’, etc.
  • Developmental toys (Fisher Price, Baby Einstein, Playskool, Leap Frog Baby)
  • No small parts

Children Ages 10 to 18 Years Old

  • Gift cards in the $30-$40 value range would be best (Hudson's Bay, WalMart, Cineplex, Gap, Stitches, Chapters, Coles, Old Navy, Garage, Blue Notes, La Senza, etc.)
  • Electronic games, age-appropriate board
  • Sports equipment (soccer, basketball, football, hockey, skateboards, scooters, etc.)
  • Roller blades, ice skates, snow boards
  • Bicycle helmets
  • Cosmetics (age appropriate: 16 – 18 years old)
  • Personal care and grooming gift packs
  • Hair products and accessories (curling irons, blow dryers, shavers, beard groomers, etc.)
  • Diaries, journals
  • Creative and craft supplies
  • Purses, knapsacks/backpacks

Contact Us

The Wish Warehouse:
1366 Blundell Road
Mississauga, ON  L4Y 1M6 
Phone: 416-384-4199
299 Queen Street West
Toronto, ON M5V 2Z5
Phone: 416-456-7132
Email: Julie.McLean@bellmedia.ca

Wish - Contact