Survey suggests more Canadians plan to do holiday shopping online this year
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The Canadian Press
Published Wednesday, November 22, 2017 9:43AM EST
A new survey suggests more Canadians are planning to do some or all of their holiday shopping online this year.
A survey commissioned by FedEx Canada and released today found that 65 per cent of Canadians polled planned to shop online this year, while 55 per cent said they did so last year.
Six per cent of those polled said they planned to shop online this holiday season for the first time.
Participants in Ontario, Atlantic Canada and British Columbia were the most likely to shop online for the holidays, with 68 per cent of Ontario respondents and 67 per cent of the others saying they planned to avoid brick-and-mortar stores.
Saskatchewan, Quebec and Alberta had the lowest percentage of respondents who said they intend to shop online, ranging from 58 to 62 per cent.
The survey was conducted online from Oct. 5 to 7 and involved roughly 1,490 adult Canadians. The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population