BELLEVILLE, Ont. - Friends and family of a 27-year-old Belleville woman who has been missing since Thursday are appealing to the public for help in what they call a "suspicious" disappearance.

Police say Jessica Elizabeth Lloyd was last heard from at 10:30 p.m. on Thursday night after sending a text message, and never showed up for work the next day.

Terra Dafoe, a friend of the missing woman, says it's out of character for the young woman to ignore calls from family and friends.

Almost 2, 000 members have joined a Facebook group dedicated to finding Lloyd.