Today marks the 12th annual Bell Let’s Talk Day, a campaign that aims to raise awareness about mental health and help end the stigma.

Bell Canada will donate $0.05 to mental health initiatives for texts and phone calls made by Bell, Bell MTS, or Bell Alliant customers today and the same amount will be donated when the #BellLetsTalk hashtag is used in a tweet, retweeted, or used on TikTok. Bell will also donate $0.05 for those who use the Bell Let’s Talk Facebook frame and Snapchat filter, and anytime someone watches the official Bell Let’s Talk Day video.