A 90-year-old man is dead after being struck by a vehicle at a McDonald’s drive-thru in North York Tuesday morning, police say.

Police and paramedics were called to the drive-thru at Bathurst Street and Fisherville Road, south of Steeles Avenue at around 9:40 a.m.

Police said the victim was walking in the parking lot when he was struck by a pickup truck that was turning right from the drive-thru.

“For some unknown reason the truck did strike that pedestrian knocking him to the ground. Unfortunately the pedestrian did strike his head and sustained some fatal injuries and was pronounced here at the scene,” Sgt. Alex Crews told CP24 on Tuesday afternoon.

“Our investigators are looking for witnesses, so if anyone did witness this collision and have not yet spoken to investigators we encourage you to call Traffic Services. I understand that we also have some video from the McDonald’s restaurant that our officers will be looking at.”

Crews said that the pickup truck that struck the victim was being operated by a 47-year-old man who remained on scene.

He said that it is “still early on in the investigation” and that members of the Traffic Services unit will be “looking at all aspects of it.”

He said it’s too early to say whether any charges might be laid.

The fatal incident comes a day after Toronto police launched a week-long campaign aimed at improving pedestrian safety by targeting distracted, impaired, aggressive and excessively fast driving. Police said they are particularly concerned with improving the safety of vulnerable pedestrians.

“We have our March pedestrian safety campaign,” Crews said. “We just want to get the message out that people need to pay attention when operating their vehicles and driving their bicycles.”

Toronto police have said that 41 pedestrians were killed by vehicles on Toronto’s streets last year and that more than half of them were over 55 years of age.