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MapQuest posts billboard in Chicago with directions to Lake Ontario in response to Trump’s executive order

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MapQuest has seen a surge in downloads after refusing to rename Lake Ontario after Google and Apple did.

CHICAGO (WBBM)— MapQuest is doubling down on its decision to continue to keep Lake Ontario on its map with a six-foot billboard in Chicago.

The billboard is located at State and Hubbard Street and features directions on how to get from there to Lake Ontario, with the campaign line: “It’s still Lake Ontario. And we’re still here.”

This is in response to U.S. President Donald Trump’s signing of an executive order to rename Lake Ontario “Lake America” last month.

Prime Minister Mark Carney said Lake Ontario is much older than the U.S. Declaration of Independence, and “naming reality means calling it Lake Ontario.”

MapQuest says it’s seen a resurgence in popularity after refusing to change Lake Ontario’s name.

Mapquest prints out directions to Lake Ontario MapQuest GM, Doug Berger, giving Questies printed directions to Lake Ontario from Chicago, Sept. 10, 2026. (MapQuest X)

Matt Cramer, WBBM