Drake’s ‘ICEMAN’ finale turned Toronto into a giant watch party. Here's a look back
Toronto’s downtown core turned into an open-air watch party Thursday night as hundreds gathered outside the CN Tower for Drake’s latest “ICEMAN” rollout stunt, ending with fireworks, blue lights and another surprise release from the hometown rapper
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The CN Tower was painted blue for the release of Drake's Iceman album. @krmnvzn via Instagram.
Crowds gather downtown for Drake's Iceman album release spectacle. Credit: @krmvzn via Instagram.
Downtown Toronto came alive as crowds gathered for Drake’s Iceman album release spectacle.
Credit: @krmvzn via Instagram
The Toronto sky is illuminated by fireworks and an 'iced-out' CN tower in honour of Drake's Iceman album release. Credit: @RTNToronto via X.
Fans look on as the Toronto sky is illuminated by Drake's firework extravaganza. Credit: @jaydenaj via Instagram
Last night at Casa Loma, the launch party for Drake’s highly anticipated album,
Drake arrives at Casa Loma where he hosted more than 200 guests at Casa Loma for a release party of his highly anticipated album, Iceman.
More than 200 guests gathered at Casa Loma last night for the launch party celebrating Drake’s highly anticipated album, Iceman.
Last night at Casa Loma, the launch party for Drake’s highly anticipated album, Iceman, hosted over 200 guests in attendance, including notable guests like rappers Sexyy Red and Loe Shimmy, comedian Shane Gillis, and NBA player Kevin Durant, who got a first listen to Iceman, Habibti and Maid of Honour.
Casa Loma welcomed more than 200 guests last night for the release party of Drake’s highly anticipated album, Iceman.
The Toronto skyline was painted blue ahead of Drake's ICEMAN album release. Photo credit: @low_trinity via Instagram.
Drake's firework spectacle drew fans to downtown Toronto to celebrate the release of his new album, ICEMAN. Photo credit: @low_trinity via IG.
Fireworks erupt downtown Toronto to celebrate the release of Drake's ICEMAN album. Photo credit: @low_trinity via Instagram.
Toronto photographer @low_trinity captured fans gathering outside Ripley's Aquarium to watch as the CN Tower was illuminated with 'ice' projections for the release of Drake's ICEMAN album.
Toronto photographer @low_trinity captured the CN Tower glowing blue ahead of the release of Drake’s new album, ICEMAN.
The CN Tower was made to look as if it is 'freezing' in honour of Drake's latest album ICEMAN drop. Credit: @low_trinity on Instagram
Toronto photographer @low_trinity (Instagram) captured the massive projectors that turned the CN Tower blue for Drake's highly-anticipated album drop in his hometown.
Toronto photographer @low_trinity on IG captures the CN tower illuminated blue on the eve of Drake's ICEMAN album release
Drake’s “ICEMAN” rollout reached its biggest stage yet Thursday night when hundreds of fans packed the area around the CN Tower for a livestream spectacle that lit downtown Toronto blue. THE CANADIAN PRESS/Arlyn McAdorey
According to Drake’s team, the production involved 2,572,000 lumens of total light output and 138,240,000 pixels. The setup also used 11 media servers synced over air fibre. THE CANADIAN PRESS/Arlyn McAdorey
Early in the stream, an “ICEMAN” truck could be seen driving through Toronto, including along the Don Valley Parkway, before making its way toward the CN Tower (CP24 photo).
The event marked the latest chapter in a rollout campaign that has blurred the line between scavenger hunt, public art installations and album promotion. THE CANADIAN PRESS/Arlyn McAdorey
Nearly a month ago, Drake’s team placed giant ice blocks around Toronto containing clues tied to “ICEMAN,” drawing crowds of fans who chipped away at the frozen displays searching for hints about a possible release date. THE CANADIAN PRESS/Cole Burston
Thursday night’s gathering carried a similar energy, with downtown Toronto once again becoming part of the rollout itself, including the rapper's most faithful fans. THE CANADIAN PRESS/Arlyn McAdorey
Online, videos of the downtown crowd quickly spread across social media, with many fans comparing the atmosphere to a concert without a stage. THE CANADIAN PRESS/Arlyn McAdorey
For much of the night, people simply stood watching the skyline, phones raised toward the tower, waiting for the next reveal. THE CANADIAN PRESS/Arlyn McAdorey
The CN Tower spectacle also capped off a night of surprises from Drake, who after a series of fireworks, released three projects named Iceman, Habibti, and Maid of Honour. THE CANADIAN PRESS/Arlyn McAdorey
In the end, fans told cp24 that they felt the spectacle ultimately brought the city together. THE CANADIAN PRESS/Arlyn McAdorey
