NEW YORK - Sacha Baron Cohen strips down as his naked alter ego - the flamboyantly gay Austrian fashionista Bruno - for the July cover of GQ magazine.

He sports a tanned glow and a shaggy head of highlighted hair, and is artfully posed.

The actor-comedian's 2006 movie, `Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,' was a surprise box-office hit.

His new film, `Bruno,' is scheduled for release July 10.

Baron Cohen staged an elaborate prank at the recent MTV Movie Awards. In character as Bruno, he descended from the ceiling on a wire in a fake mishap that ended with his bare hindquarters in rapper Eminem's face. Eminem stormed off in a huff, but later said he was in on the joke.