NEW YORK -- The first lady and "American Sniper" star Bradley Cooper have banded together to push for accurate representation in film and TV of U.S. troops who've returned from war.

Michelle Obama and Cooper joined a list of media heavyweights Friday in Washington, D.C., that included representatives from Warner Bros. Pictures, National Geographic Channels and the Producers Guild of America on the new "6 Certified" program.

The "Got Your 6" initiative was launched in 2012 to enlist Hollywood in the effort to discourage stereotypes of military veterans. It draws its name from military slang for "I've got your back."

The new campaign will allow TV shows and films to display an onscreen badge that tells viewers the show they're watching has been certified by the group.