Air Miles cancels plan to implement expiry policy
Chris Herhalt, CP24.com
Published Thursday, December 1, 2016 4:45PM EST
Last Updated Thursday, December 1, 2016 9:16PM EST
The Air Miles reward program said Thursday it is cancelling its plan to implement an expiry policy, which was set to take effect on Dec. 31, 2016.
In a news release issued Thursday afternoon, the company said feedback from its users and an "uncertain legislative environment" convinced it to make the decision.
In November, Beaches—East York MPP Arthur Potts tabled a private members bill entitled the Protecting Reward Points Act in the Ontario Legislature, that would have banned the expiry of all loyalty or reward program points.
Air Miles’ parent company, LoyaltyOne, planned to revoke all air miles five years or older by the end of December.
“We have made the decision to cancel the expiry policy for all collectors effective immediately,” LoyaltyOne CEO Bryan Pearson said in a news release. “There is uncertainty with provincial governments proposing or considering legislation across Canada so we have decided to cancel the expiry policy so that all collectors, regardless of location, can be confident that their balances will be protected.”
Air Miles was launched in Canada in 1992 and claims to have 11 million active users.