Today marks the ninth annual Bell Let’s Talk Day and several politicians, well-known Canadians, and stars have taken to social media to get the message out about mental health.

Today Bell will donate $0.05 to Canadian mental health initiatives for every text message sent on Bell’s mobile network, for every tweet and retweet using hashtag #BellLetsTalk, for every video view of the Bell Let’s Talk Day video on social media, and for every use of the Bell Let’s Talk Facebook frame or Snapchat filter.

Here is a look at the reaction to Bell Let’s Talk Day on social media: