Edmonton's mayor is calling on people to "make it awkward" and call out racism after a viral video shows someone hurling a racist slur on a city street.
Actor and former high-jump champion Jesse Lipscombe was filming a public service announcement this week when he was hit with the verbal assault.
The camera kept rolling as Lipscombe strode over to a car and confronted the occupants.
Mayor Don Iveson met with Lipscombe today and says racism has no place in any community.
They coined the hashtag .makeitawkward as a springboard for an upcoming anti-racism campaign.
Iveson says it's vital people call out bigotry and called on people to share their stories using the hashtag.
