TORONTO - It seems that Canadians are so intent on driving that they would give up just about everything -- including sex -- before abandoning their cars.

A WWF- Canada survey finds that Canadians are also more willing to give up their cellphones, TVs, coffee, junk food or credit cards before they would park their vehicle.

What is even as stunning is that 78 per cent of Canadians know their driving has a negative impact on the environmental.

And three-quarters of those surveyed would not give up the car although they could easily take other forms of transportation.

To drive home the point, WWF-Canada is running a campaign called Pin It For The Planet from May 31 to June 6.

The campaign encourages Canadians to pin their car key to their lapel and find other ways to get around.

"Taking transit, walking, or cycling are healthy and convenient alternatives to taking the car," Gerald Butts, president and CEO, WWF Canada, said in a release.

"No matter where we live in Canada, we can all find ways to reduce our dependency on cars - to save money, improve our health, and help the planet."

The conservation group says transportation accounts for almost 30 per cent of greenhouse gas emissions and giving up driving for even a few times a week would have a big impact on the environment.

The WWF survey of 2,002 Canadians found that only one per cent of Canadians would be willing to give up their vehicle.

Thirty-six per cent would give up junk food, 15 per cent would hang up their cellphone, 14 per cent would stop drinking coffee and 2 per cent said they would give up sex rather than leave the car behind.