Firefighters have brought a massive fire that burned out of control and destroyed a business northeast of Barrie Tuesday afternoon under control.

Initial reports from the scene say that the fire at The Hitch House, located on Highway 11, started inside a recreational vehicle parked in the showroom.

The fire destroyed most of the offices, along with a body shop and several RVs parked on the grounds, reports say.

Portions of Highway 11 which were closed for several hours have reopened, a representative with CTV Barrie says.

No injuries have been reported.

The cause of the fire remains unknown.