TORONTO - D-C Entertainment is refusing to allow the Superman logo to adorn a memorial statue of a Toronto boy whose grandparents starved him to death.

A coroner's inquest last winter into the death of five-year-old Jeffrey Baldwin heard that he loved the superhero during his short life.

Ottawa resident Todd Boyce was moved by Jeffrey's plight and wanted to pay tribute to the boy so he raised money for a bronze statue of Jeffrey to be made.

Boyce wanted to see Jeffrey depicted in a Superman costume, but D-C Entertainment -- home to the comic-book superhero -- will not grant permission for the Superman logo to be used on the statue.

Boyce says he was angry at first, but now says what's most important is a fitting monument for Jeffrey.

He says the artist will change the Superman "S" to a "J" for Jeffrey.

DC Entertainment would not comment.

Boyce is hoping for a September unveiling and dedication in a Toronto park.